SCA’s Hit Network cuts 19 regional breakfast shows

August 20, 2020 3:33

Southern Cross Austereo (SCA) has cut 19 regional breakfast shows across its network, replacing them with a statewide breakfast show.

The model replicates what The Hit Network does in Western Australia and will begin from Monday, 24 August.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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2 COMMENTS

Gavin 21 Aug 20

What seems to forgotten in this whole disgrace is the Southern Cross Media (Regional Radio) saved Austereo in July 2011 when the highly successful regional Radio and TV company bought them out and restructured the business. Regional Radio was always writing more money than its metro counterparts – why? Regional radio’s strengths is and was its hyper-localism and efficiencies when it came to multi-skilled workers. It’s great to have successful metro shows – but the funding and extras for those shows came from regional revenue…..
Current management just does not get it –

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Maso 22 Aug 20

This company obviously has no clue about the localism of regional radio. 2 lost listeners right here, and I am changing to advertise with a rival local station, not a remote one.

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