Westfield releases 360-degree video to showcase new season’s trends

JOANITA WIBOWO

August 22, 2016 3:11

Westfield has kicked off its spring/summer 2016/17 campaign with an interactive-360-degree video allowing audiences to view the season’s trends from every angle.

The campaign, titled ‘The Front Line’, launched across 35 Westfield shopping centres in Australia today, with Emma Balfour, Ollie Henderson, Mattia Harnacke and Yaya Deng announced as the season’s Westfield Style Ambassadors.

Created by Sibling Agency, Scentre Group will roll out the campaign across the Westfield website, 1,200 screens in the Westfield Smartscreen Network, via a partnership with Vogue Australia, YouTube, native content and digital publications.

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Topics

Scentre Sibling Agency Westfield