Schoolgirls to be given make up lessons by cosmetics brand

fashionrollcallHigh school girls are set to receive lessons in putting on make up in an in-school initiative sponsored by a cosmetics brand.  

Fashion Roll Call describes itself as “an entertainment and educational in-school program aimed at inspiring high school students around Australia”.

Among the sponsors of the seven week tour, which starts next July, are NP Set Cosmetics. It will feature a tour of 32 all girl high schools in Sydney, Melbourne and Brisbane and feature a lunchtime fashion parade.

According to an announcement from Fashion Roll Call: “Students will also have senior make up artists from NP Set Cosmetics on hand to take them through a make up workshop with models supplied by Chadwick.”

It adds: “Official make up partner, NP Set Cosmetics, will present the make up artistry workshop prior to the parade where students will have the opportunity to see the senior artists work their magic on the models as well as make up hints and tips for school formals, everyday and job interviews.”

Fashion Roll Call is organised by the same company behind the four year old Rock The Schools tour, which puts on lunch time rock concerts with sponsorship from the likes of Boost Mobile and Guitar Hero.

School Tours Australia’s General Manager Nikki Smith said: “This really is a great opportunity for brands to partner and align with a new and unique tour that targets and engages with a captive teenage audience in schools.”

Other parters in the tour are  Chadwick Models, Whitehouse Institute of Design, social networking site Habbo and Girlfriend Magazine.

Whitehouse will aim to open the students’ eyes to career options within the fashion industry, including design, publicity, event management and marketing. A workshop will provide students with experience in styling models for the fashion parade.


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