Scope ‘What do I look like?’ ad wins third round of Sirens

An ad for disabilities charity Scope by Leo Burnett Melbourne has won the latest round at the radio advertising awards, Sirens.

‘What do I look like?’, which was written by Andrew Woodhead and Eamonn Dixon, the duo behind the Cannes grand prix for good-winning TV spot ‘See the person’ for Scope, claimed the single and overall categories for round three of the 2012 Siren Awards.

Dixon commented: “The writers said about the ad: “With charity advertising it’s very easy to be heavy handed with the emotional subject matter. We wanted the spot to feel real and have a truth to it that listeners would recognise inside themselves. To be effective in any form of advertising you have to connect with people.”