Scope3 expands into Australia, measuring end-to-end emissions from across the media and advertising supply chain
Scope3, the source of truth for supply chain emissions data across the media and advertising industry is expanding into Australia, where it will build a strategic hub for product development and collaborative go-to-market teams serving Australia and the broader JAPAC region. Sydney based June Cheung has been appointed head of JAPAC and will lead Scope3’s expansion and strategic partnerships in the region.
Scope3’s expansion into and investment in the region reflects the company’s belief that deep industry engagement and adoption of new solutions which address the media and advertising industry’s emissions challenge will be well received given Australia has experienced some of the most significant climate related disasters on the planet.
Cheung said: “The global narrative around climate is one of complex industries moving too slowly to affect change; however, there is a growing movement in media and advertising to do our part to address complex and global challenges. In Australia, where low use of renewable energy means it has one of the highest advertising emissions per capita globally, our goal is to collaborate across the industry to drive outcomes and develop programs and solutions that can be applied both regionally and around the world.”
Scope3 is a public benefit company (PBC) which was started to build a model that predicts and understands the emissions of every single part of the advertising supply chain. It is trusted as the source of truth for emissions measurement, reporting compensation and reduction by organisations in every segment of the media and advertising industry.
Scope3 will partner with agencies, publishers, technology companies, industry associations and the scientific community across the country to bring its standards-based approach to measuring and compensating for carbon emissions. The company has immediate plans to expand its local team to support commercial, engineering and product development operations.
Cheung is a seasoned operator with deep experience and expertise in the field, having most recently led the JAPAC region for Oracle Advertising. Her appointment as head of JAPAC underscores Scope3’s plans to pursue the best and brightest talent in the region to support its rapid expansion plans.
Scope3 supports organisations seeking to make data-driven decisions to reduce their carbon footprint in the advertising industry by pricing carbon into decisions via carbon-neutral Green Media Products (GMPs).
Foundational to Scope3’s solution is a unique and powerful methodology that delivers accurate, trustworthy and end-to end data model of digital supply chain emissions. The robust and detailed model of website and ad delivery emissions draws from the full complement of data sources, both private and public, and is augmented by machine learning and computational modelling.
Launched in 2022, the company is backed by Craft Ventures, Venrock and Rucker Park Capital.
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