Dr Mumbo

Scores on the Vodafone doors: Ikon 3; trade press nil

What a difference a day makes…

From yesterday’s B&T Today, discussing the Vodafone pitch:

“Media buyer Mitchells is understood to be the frontrunner for the business”   

From today’s B&T Today:

“Some media had incorrectly reported that Harold Mitchell was set to take the combined business”

Would media would that be then?

AdNews VodafoneThen there’s the AdNews home page. On the right:

“Print edition highlights: Exclusive Mitchell close to snaring Vodafone Hutchison”

And on the left:

“BREAKING NEWS: Ikon scoops VHA account”

And yes, while we’re at it, from an opinion piece on Mumbrella last week:

“Although the agency still hasn’t officially been told, Ikon appears to have lost Vodafone to Mitchell Communication Group”

And from today: Massive coup for media agency Ikon as it retains Vodafone against the odds

We should all feel very proud.


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