Scott Hicks’s The Lucky One tops the box office

April 23, 2012 5:26

An Australian film-maker has had his latest film open at the top of the box office charts this weekend.

The Lucky One, directed by Scott Hicks, director of Shine, has taken $2.28m at the box office since Thursday.

The film opened across 242 screens for a screen average of $9,424.

The Lucky One, filmed and set in Louisanna, stars Zac Efron and Taylor Schilling and is based on a Nicholas Sparks novel. It was produced by Kevin McCormick and Denise Di Novi.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Colin Delaney

Topics

Scott Hicks Zac Efron

1 COMMENTS

AJ 26 Apr 12

Only 20% positive reviews on Rottentomatoes and yet a big hit.
Another case of popular doesn’t mean well written, performed or interesting.

Something in that for advertisers? Effective v creative?

User ID not verified.

Latest

Stop calling it 'organic': A plea for honesty in digital marketing

The BOM's horrible new site provides a great comms case study

Yahoo tells advertisers to call off the search

NSW revives ‘shocking’ 13-year-old UK campaign for new anti-tobacco push

Unmade Index ends the week on an uptick, but loses 5% across October

Scott Hicks’s The Lucky One tops the box office

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE