Scott Rhodie to head HotHouse’s new digital PR agency

Scott RhodieAustralian interactive agency HotHouse is to launch a digital PR and social media practice and has hired Scott Rhodie, formerly at Zing PR, to head up the operation.   

The new agency does not yet have a name.  

Rhodie – who started out as a tabloid journalist on The Sun newspaper in Scotland before moving into PR – has been heavily involved in Sydney’s social media scene for some time. He is one of the organisers of the weekly Friday night #SHTBOX (Surry Hills Twitter Beer Exchange) gatherings.

At Zing he worked across clients including Lego, McDonald’s, Optus and Toshiba. Prior to that he worked at Pulse and Network PR.

Rhodie is the second recent departure from Zing’s digital team. In July head of digital Geoff Emerson departed to start his own agency.

HotHouse founder Simon van Wyk said: “We looked for someone with real experience, a commercial mindset and Scott Rhodie fitted the bill. He’s lived social media for years and has a proven record of success.” And he added: “We’re after real business results not just another belly flop competition.”

Rhodie said: “I live and breathe this stuff.”

Rhodie was also the co-presenter of the pilot Mumbrella podcast.


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