Screen Australia reveals target audiences
In its Australian International Movie Convention booklet, Screen Australia has revealed the target audience of the upcoming slate of films it has supported financially.
The agency believes all of these projects have box office potential and target specific audience segments, with many of them having a female skew.
The art house fare is described in this document as being targeted to “discerning film lovers”.
These are the titles described by Screen Australia.
Releasing 2010:
Tomorrow When the War Began
- Genre: Action Adventure
- Target Audience: 13-34 years
- Distributor: Paramount
Matching Jack
- Genre: Heart-warming drama
- Target Audience: broad, with a skew to female 35+years
- Distributor: Fox
Legend of the Guardians: The Owls of Ga’Hoole
- Genre: Animated fantasy
- Target Audience: Family
- Distributor: Roadshow
Road Train
- Genre: Horror/thriller
- Target Audience: male and female 18-30 years
- Distributor: Pinnacle Films
The Loved Ones
- Genre: Horror
- Target Audience: 16-24 years horror fans and horror fans of any age
- Distributor: Madman
Summer Coda
- Genre: Romantic drama
- Target Audience: female skew, 25-70 years, urban dwelling, classic arthouse/romance; broad regional audience
- Distributor: Sharmill Films and Jump Street Films
Red Hill
- Genre: Thriller
- Target Audience: 15-29 years mainstream male audience, 18-45 years discerning film audience
- Distributor: Sony
The Tree
- Genre: Drama
- Target Audience: Female 25+years
- Distributor: Paramount/Transmission
Blame
- Genre: Dramatic thriller
- Target Audience: 18-35 years
- Distributor: PackScreen
The Reef
- Genre: Survival thriller
- Target Audience: Male and female 16-30 years
- Distributor: Pinnacle Films
Wasted on the Young
- Genre: Drama
- Target Audience: 16-29 years, subject to rating
- Distributor: Paramount
Releasing 2011:
Oranges and Sunshine
- Genre: Drama
- Target Audience: 35+ years female skew
- Distributor: Icon
Griff The Invisible
- Genre: Comedy/romance
- Target Audience: Female skew, 20-40 years
- Distributor: Paramount/Transmission
The Eye of the Storm
- Genre: Drama
- Target Audience: Discerning film lovers of all ages
- Distributor: Paramount/Transmission
Burning Man
- Genre: Drama
- Target Audience: 25+ years female skew
- Distributor: Paamount/Transmission
Sleeping Beauty
- Genre: Drama
- Target Audience: Arthouse/crossover, equal skew 18+years
- Distributor: Paramount/Transmission
Mad Bastards
- Genre: Drama
- Target Audience: Broad, adult
- Distributor: TBC
A Heartbeat Away
- Genre: Musical/Comedy
- Target Audience: all people 39+years
- Distributor: Hoyts
Red Dog
- Genre: Family
- Target Audience: Family
- Distributor: Roadshow
The Cup
- Genre: Drama
- Target Audience: Family
- Distributor: Roadshow
Uninhabited
- Genre: Horror/thriller
- Target Audience: Male and female, 16-30 years
- Distributor: Pinnacle Films
X
- Genre: Erotic thriller
- Target Audience: adult quality, wide
- Distributor: PackScreen
