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Scrunch reveals integrated influencer chat bot with Slack

Influencer marketing platform Scrunch has launched a chat bot through the work-place communications channel Slack.

Named ‘Scrunchbot’, the new chat bot will ask brands key questions on their Slack channel including about the industry, the relevant country and details about the ideal demographics of followers.

Scrunchbot will then deliver the top five influencers who match the search requirements.

The influencers suggested are drawn from Scrunch’s database.

Scrunch also curates a blog detailing how to find influencers, what good engagement rates are, and mistakes made with influencer marketing.

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