Seagrass Boutique Hospitality Group appoints Edge to media account

Seagrass Boutique Hospitality Group (Seagrass) has selected creative agency Edge as its media agency of record.

The new appointment will see the agency handle media strategy, planning and buying across all Seagrass brands, including Sydney venues 6 Head, The Meat & Wine Co, Ribs & Burgers, R&B Grill House, Italian Street Kitchen, Hunter & Barrel, and Alma’s Kitchen.

Edge executive planning director, Richard Parker said: “When we sat down with the guys at Seagrass we were struck by three things. The first was their relentless drive to develop a best-in-class first party data infrastructure organised along data-as-a-service principles to help avoid reliance on third party data and platforms. The second their absolute focus on ad spend optimisation. And third, their love of superb food, attentive guest experiences and a glass of quality red. We couldn’t wait to start working with them!”

Seagrass CMO, David Ovens, said, “We were looking for an agency partner with serious digital and data nous who would build on our push into effective use of first party data at scale and provoke us to optimise further and faster, whilst always considering brand relevance and improved engagement. Richard and the team are doing just that.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.