Ivory Coat likens active people to active pets in first work from The Royals

Grain-free Australian pet food brand, Ivory Coat, has launched its first campaign from recently appointed creative agency The Royals.

‘For pets as healthy as you’ positions the brand as the obvious choice for fit and active pets by showcasing the performance of naturally fit adults and children thriving – and making the simple point, if they were a dog or cat, they’d probably eat Ivory Coat.