Search for new Godfreys buyer called off months after brand goes into administration

The search for a new owner of Australian vacuum and cleaning brand Godfreys has officially been called off.

The popular brand, whose agency roster included Thinkerbell, Hardhat, Hello Social and Nunn Media, went into voluntary administration after 93 years in market in January.

While it was hoped that a new buyer could be found by PwC’s Craig Crosbie, Robert Ditrich and Daniel Walley who were appointed as the voluntary administrators in Australia, it has now been confirmed via news.com.au that the search has been called off.

In a statement issued on Wednesday, Crosbie, Ditrich and Walley said that after a “comprehensive process… no viable offers to take the business forward as a going concern have been submitted”.