‘Our brand best shows up when it’s self-deprecating’: Uber’s Andy Morley on new, true blue Aussie Uber Carshare campaign

March 20, 2024 3:35

Uber is “working really hard” to drive awareness of its newest offering, Uber Carshare, according to director of marketing, APAC, Andy Morley.

Morley spoke exclusively to Mumbrella on the brand’s platform, ‘Australia’s Second Car’, and its new work via PR agency Poem that launched on Wednesday afternoon featuring Formula 1 driver and adopted Aussie, Valtteri Bottas.

The new earned creative, which features Bottas’ second car – a full customised, Aussie-modified ute – hopes to increase Uber Carshare’s presence in market and cut through in a traditional rental car category.

The ute has been fully revamped inside and out, featuring mullet aeration technology, a meat pie warmer, an esky to keep drinks cold, a bike rack, fishing rod holder, freshwater shower, hills hoist, thong holder and built-in sunscreen and bug repellent dispensers.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Andy Morley Campaign earned Formula 1 Poem PR Rob Lowe Uber Uber Carshare Valtteri Bottas

2 COMMENTS

Derek Thomson 23 Mar 24

Maybe Uber should pay it’s own drivers more than shelling out for Valteri Bottas to do a stupid commercial. I am sure they paid him millions for this ad. Your a disgrace Uber

1 Like

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Drew Lambert 21 Mar 24

this is actually excellent! Well done Uber!

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