Seasol digs up ‘Dirty Old Secrets’ via Howatson+Company
Dirty Old Secrets
Plant tonic brand Seasol has rolled out a documentary series and accompanying campaign — “Dirty Old Secrets” — to share time-tested gardening tips with a new generation.
Developed with creative agency Howatson+Company, the documentary series is the core component of a campaign designed to bridge knowledge gaps in gardening between younger and older generations, leveraging humour to increase the platform’s memorability.
There are 10 short films in the series, all directed by Connor Pritchard of production company Good Oil.
My brother and his partner bought a house a few years ago and after a little while the tree in their courtyard started to decline.
Panicking they got a gardener to come around and look at it. The gardener looked at it and said things would be alright, it just needed some Seasol.
Misunderstanding him, my brother went to the kitchen and came back with some sea salt from the kitchen. The gardener was understandably confused as he was handed a container of sea salt for the tree.
Oh how we laughed upon hearing this story. Don’t forget the sea salt!