Seven attracts bigger audience for Second Test between Australia and India

The start of the Second Test between Australia and India had a larger audience than the First Test’s 414,333 metro viewer average.

Seven’s coverage of the Second Test, which commenced yesterday, averaged 510,000 across the three sessions – the biggest audience coming from session three, at 641,000 metro viewers.

Sessions one and two pulled metro audiences of 346,000 and 492,000. When adding in regional viewing, the three sessions had audiences of 529,000, 736,000 and 936,000.

It was a better result for the channel after sessions one, two and three of the First Test, on December 6, captured 301,000, 398,000 and 544,000. Nationally, the audiences were 773,000, 588,000 and 454,000 respectively.

This is the second local test match Seven have aired since the sports rights changeover from Nine in April.

The last time Australia played India at this time of year was in the 2014/15 season. The Second Test in 2014, had metro audiences of 590,000 and 736,000 for the second and third sessions respectively. This year’s match was in Perth, while in 2014, the match took place in Brisbane.

However Seven is not the exclusive broadcaster of the test matches. Seven has the free-to-air rights to all men’s test matches and all Commonwealth Bank women’s internationals, as well as 43 KFC Big Bash League and 23 Rebel Women’s BBL games. Foxtel has exclusive rights to the One Day Internationals.

Mumbrella has not yet received OzTAM’s figures for subscription television.

The cricket was the most watched program outside of news for Friday. Nine News pulled the largest metro audience of the night – 850,000 – for its 6pm bulletin, ahead of Seven News’ 779,000.

Cricket and news led the 18-49 and 25-54 key advertising demographics.

Repeats of the ABC’s Death in Paradise and Father Brown were among the highest-rating programs outside of news and sport, with metro audiences of 433,000 and 400,000. Nine’s Hot Seat pulled a metro audience of 428,000.


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