See that incredible Fall Guy billboard stunt last month? Here’s how close it came to be ‘being canned’
To coincide with last month’s release of action comedy blockbuster, The Fall Guy, Universal Pictures ANZ orchestrated a brilliant campaign on the largest billboard in the southern hemisphere… but it wasn’t easy.
The Ryan Gosling and Emily Blunt-fronted movie — shot in Sydney — sees Gosling play a stuntman. So, naturally, director David Leitch and producer Kelly McCormick returned to the city to mark the occasion by having their local stunt team who worked on the film abseil 34 metres down the famous Glebe Island Silos in a never-been-done-before campaign.
Appearing on a new episode of Mumbrella’s one-on-one podcast series, Universal Pictures ANZ director of marketing, Suzanne Stretton-Brown, reflected on some of her most memorable – and tricky – film campaigns, one of which being The Fall Guy.
Jeeez – if i saw that happening while driving over the bridge i wouldve swerved in to oncoming traffic from watching it – or lost control driving while reaching for my phone to call the police!
Don’t get out of bed Drew. There’s a lot that can go wrong which could result in hurt.
There is a direct correlation between the amount of outdoor advertising and how much a movie ‘stinks’. This one must smell like a prison toilet