Seek uses pink smoke as visual metaphor in ‘Be Seen with Seek’ campaign

Employment marketplace Seek has created a campaign which uses pink smoke as a visual metaphor for how the platform makes employers and employees more visible.

Created by Clemenger BBDO Melbourne, the television ad aims to show the ways in which Seek connects the right candidates to the right jobs.

The campaign will run across TV, outdoor, online, social and radio.

During the TV ad a puff of pink smoke follows a woman around until she is spotted by a new employer.

The campaign promotes Seek Profile, a career advice platform, which also hosts various blog posts about finding desirable job opportunities.

Jenn ten Seldam, managing director at Seek, said in a statement: “Seek Profile gives us amazing insight into a candidate’s experience, skills and aspirations, which allows SEEK to deliver the most relevant opportunities into their inbox.”

Carmela Soares, ECD at Clemenger BBDO Melbourne, added: “This is one of those ideas that is so simple its perfect. Or so perfect it’s simple. Everything is right there – message, product, brand – shaped for a seamless world of horizontal and vertical screens.”


    Lead agency: Clemenger BBDO Melbourne
    Media agency: Starcom MediaVest Group
    B2B creative agency: Six Black Pens
    Digital creative agency: Slik
    TV Production: Finch
    TV Post-production, VFX/SFX: Blackbird
    Music: Elliott Wheeler
    Sound: Nylon Studio
    Director: Tomas Mankovsky
  • SEEK:
    Marketing Director: Jenn ten Seldam
    Head of Brand & Candidate Marketing: Babi Kahveci
    Head of Hirer: Suzanne Robertson
    Marketing Manager, Brand: Carly Robinson

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