F.Y.I.

Sefiani Communications appoints new head of consumer

Sefiani Communications Group has appointed Heather Mollins as senior account director to lead the agency’s growing consumer practice.

The announcement:

Sefiani Communications Group (Sefiani) has appointed Heather Mollins, from Ogilvy Public Relations, as Senior Account Director to lead the agency’s growing consumer practice.

Known for its deep expertise and market leadership in corporate communications and issues management, Sefiani has also developed a strong consumer offering working with leading brands such as St.George Bank, Hotels.com, TAFE Western Sydney Institute, AMP Capital Shopping Centres and HCF amongst others.

Ms Mollins comes to Sefiani after over three years at Pulse Communications, the consumer arm of Ogilvy Public Relations. At Ogilvy PR, Heather led a variety of consumer lifestyle, travel and tourism and government education campaigns in addition to developing new business and mentoring team members.

Prior to joining Ogilvy PR, she worked in-house at Tourism New Zealand in London managing a PR program for the much-recognised 100% Pure New Zealand campaign.
Sefiani Managing Director and founder Robyn Sefiani commented: “Heather’s appointment is an important step as we boost the capability of our already successful consumer offering.

While our consumer credentials have organically developed, we have the talent and track record to accelerate this growth. Heather will lead a team of smart, creative and digitally savvy professionals to deliver impactful campaigns for clients.”

Ms Mollins said the role would provide her with a new challenge and experience.

“I’m delighted to have joined the Sefiani team, and look forward to working alongside successful entrepreneurs in an independent agency with a proven history of delivering campaigns and client service of the highest standard,” she said.

Sefiani is located in Sydney and Brisbane with affiliates in all major Australian metropolitan areas, Asia, Europe, New Zealand and the Americas

Source: Sefiani media release

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