F.Y.I.

Sefiani makes two new senior hires

PR agency Sefiani has appointed Stuart Kelly and Jessica Beasley into senior roles.   This follows several recent client wins.

The announcement:

Sydney, 22 February 2011 – In response to new client wins and 30% business growth in 2010, leading independent public relations agency Sefiani has added two new senior hires, Stuart Kelly and Jessica Beasley, in addition to a number of other appointments across the agency.

Stuart Kelly joins as Account Director, Finance and Investor Relations. Stuart has extensive experience working with ASX-listed companies, having had over 15 years’ experience working in media, investment and corporate communication. He also spent five years as a journalist for Bloomberg, where he covered financial markets, financial services, M&A and corporate finance.

Jessica Beasley joins Sefiani as Account Director, Corporate Communications, from Qantas where she acted as a spokesperson for the airline and dealt with high profile incidents which attracted international media attention, including the closure of European airspace in April 2010 due to the volcanic activity in Iceland. Jessica specialises in corporate reputation management, issues and crisis management, employee communication and media relations.

In addition, Andrew Humpherson, a former NSW Liberal Shadow Minister, has come on board to support Sefiani’s Government Relations offering. Andrew was a Member of the NSW parliament for 15 years including seven years as Shadow Minister in portfolios including Planning, Environment, Infrastructure, Emergency Services and Justice.

Also joining Sefiani’s corporate and finance team is Daniela Nasso, Senior Account Manager. Daniela previously worked at well-regarded corporate and public affairs firm, Jackson Wells.

Sefiani Managing Director, Robyn Sefiani, said she was delighted to welcome such talented senior consultants to Sefiani in what is an exciting time for the agency.

“Sefiani has had a very strong start to 2011 and continues to enjoy sustained business growth on the back of our 30% growth last year. We are very pleased to welcome our new senior people, who, with their experience and leadership skills, continue to strengthen our client service offering,” Ms Sefiani said.

Sefiani’s recent client additions include EFTPOS, Australian Power & Gas, Bounty Mining, Marsh, Coface, TressCox Lawyers, SustainAg and Hamilton Island Enterprises.

Last year, Sefiani celebrated the firm’s tenth anniversary and moved to new, larger premises in the heart of Sydney’s CBD.

Source: Sefiani press release

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