Sefiani wins Xero Australia’s PR account

Sefiani Communications Group has won the PR account for Xero Australia.

Incumbent agency Sling & Stone will continue to handle Xero’s global product communications.

As part of Sefiani Communications Group’s appointment, the agency will handle Xero Australia’s campaigns, thought leadership and its business and technology media relations.

Marina Holmes, communications director at Xero Australia, said in a statement: “Sefiani impressed us with their big picture creative thinking. Xero is growing and evolving rapidly and we’re excited to partner with them to take our communications to a new heights.”

Justin Clark, managing director at Sefiani, added: “We are very excited to be working with such an innovative and well-respected company as Xero Australia. Xero has gone from strength to strength as a trusted global leader in the online accounting and small business sector, and we look forward to working with the company as it continues to thrive.”


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