Self-driving car pioneer and former Holden marketer join Mumbrella Automotive Marketing Summit lineup
The co-founder and CEO of one of the major players in autonomous vehicle technology, Apex.AI’s Jan Becker, will present the international keynote at next month’s Mumbrella Automotive Marketing Summit in Sydney.

California-based Becker will provide a substantial update on autonomy for the automotive industry
Apex.AI produces certified software frameworks and software development kits for autonomous mobility systems. The US startup has gained significant momentum recently, with former Opel CEO, Karl-Thomas Neumann, joining the board as the brand expands into Europe.
Would be good to ask Mr Harland how Holden has done since be and other keen Mumbrella Auto industry talkers rejigged the brand in mid-2015 … plunged about 60% since then is what I can see from the official figures!
Mr Harland’s perception …. ! Wow. check with a GM Holden dealer first