Online animal sales idea Cloudherd wins Carnegie’s Den

carnegie's denAn online trading platform to sell cows online won the favour of investor Mark Carnegie and his panel of judges in Carnegie’s Den last night.

Cloudherd, pitched by Alexander Stamp, was selected as the best of eight new ideas in media and technology that were pitched to the panel that included former adman John Singleton, Network Ten chief digital officer Rebekah Horne and Mumbrella’s Tim Burrowes.

The project, co-presented by Mumbrella, sought new ideas following the launch of a $120m innovation fund by Carnegie’s investment capital firm MH Carnegie.

As the winner, Stamp will benefit from coaching and a follow-up meeting with Carnegie with a view to investment.

Cloudherd’s plan is to save farmers money by letting them sell cows online through a fully integrated livestock inventory and trading system that would allow users to create an inventory online and load videos and pictures of the animals with guidelines to take the place of a physical inspection.

Although well rehearsed in pitching his idea, Stamp said entering Carnegie’s Den in the hall of Carnegie’s home in The Church, Darlinghurst, was somewhat unnerving. “I was kind of worried going in because I have heard Mark Carnegie speak before and I heard he can be a little bit rough, and Singleton has a reputation as well,” he said. “But he was very complimentary about the business, and I think everyone was. I didn’t expect to win today but I’m happy I did.

“It gives us some very experienced guys with lots of connections to the industry that we’re trying to enter, and we hope that that is going to be valuable for us. I just am really glad to have the opportunity to present in the first place and get our idea out there.”

Among the pitches shortlisted were personal training project Train Your Way; Food Orbit, an online business that would sell local produce to local restaurants, Renting Smart, computer software to help landlords manage their properties; and Picture Postie, an app to easily have pictures physically printed an delivered.


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