‘Learn something new every day’ with Dymocks staff suggests new campaign

Dymocks has unveiled its latest media and marketing campaign, created in conjunction with Creative Oasis, focusing on the brand’s employees and what they can offer the consumer.

The campaign features real Dymocks staff and highlights their love of books and passion for reading, positioning them as brand ambassadors who help customers “learn something new every day”. The tagline, “The well-read people of Dymocks” underpins the campaign.

Dymocks managing director, Steve Cox said: “The Australian consumer’s reading appetite is as strong today as it’s every been. We want this trend to continue and I really hope the stories of the Dymocks staff featured in the ads inspire people across Australia to come in-store and ask for a recommendation from one of our well-read team.”

The integrated campaign kicked off with print advertisements across the Fairfax network and includes TV, cinema, catalogue, press and in-store.


Client: Dymocks

  • Managing director: Steve Cox

Agency: Creative Oasis

  • Creative Director/Writer: Paul Knights
  • Art Director: Rebecca Rae
  • Group Account Director: Nick Barnett
  • Producer: Norma Johns

Production Company: Brilliant Films

  • Director: Eden Diebel
  • Producer: Ashley McLeod


  • John Ruszczyk – Dymocks Warringah Mall
  • Ebony Tewierick – Dymocks Erina
  • Jo-Ann Groenenberg – Dymocks Indooroopilly
  • Jake Harris – Dymocks Parramatta
  • Vanessa Zhang – Dymocks Sydney
  • Madeline Furley – Dymocks Sydney
  • Samantha Lee – Dymocks Sydney



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