Roshni Hegerman returns to McCann Australia as executive strategy director

McCann Sydney has continued its hiring spree under new owner and creative chairman Ben Lilley, this time welcoming Roshni Hegerman as executive strategy director.

For Hegerman it is a return to the agency in Australia, after a stint at McCann China where she was regional strategic lead for the Coca-Cola account.

Previously, Hegerman was based in Melbourne as the head of strategic planning.

Hegerman returns to McCann in Australia after a stint in China

Hegerman’s appointment follows Clemenger BBDO Sydney’s former chief creative officer, Ben Coulson, joining the McCann Sydney as CCO. Coulson is replacing Darren Spiller who became CCO of McCann Sydney in April last year.

At the end of March, McCann Australia’s chief strategy officer, Fran Clayton, departed the agency and returned to her previous position at DDB Sydney.

That month, McCann also hired Simon Gawn as client services director.

Hegerman said the agency’s vision called her back to Australia.

“This opportunity to come back to Australia and join Ben Lilley and Pat Baron at McCann again was just too good to pass up,” Hegerman said.

“The agency’s vision and commitment to unashamedly be the best creative and effective agency across every client and every piece of work has never been stronger. This is especially important now in our current climate. I’m looking forward to championing this and bringing both creativity and innovation to the heart of our strategic thinking, to help businesses and brands really understand the meaningful and tangible role they can play in people’s lives.”

In her new role, Hegerman will be leading the strategic offering for McCann Sydney’s key clients, including Coca-Cola, eBay, MasterCard, Microsoft, Menulog, Nestlé, Sanofi and various government accounts. She will apply her experiences working in China during the COVID-19 outbreak to helping clients navigate their strategy.

Lilley said of Hegerman’s return: “I’m fortunate to have worked with Roshni for almost a decade now across McCann Sydney and Melbourne and in her regional role in Shanghai. I couldn’t be more pleased to be welcoming her back to Australia. Roshni is a super-star and joins an equally stellar line-up of McCann leaders in both Sydney and our national operation.”

McCann Australia chief creative officer, Pat Baron, added: “Roshni’s a world-class planner, a multilayered thinker who intuitively understands the power of emotion in communications. Always fun and a joy to work with, Roshni brings energy and passion to everything she does.”

Lilley returned to the agency in February, two years after departing the business as CEO.


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