Sensis launches digital agency to be led by Peter Barrie

John Allan and Peter Barrie

Former Mediacom Melbourne managing director Peter Barrie has emerged as the head of a new digital agency being launched by directories business Sensis.

The new unit, called Found, is being launched today by Sensis as a “complete end-to-end marketing solutions agency”, as the company looks to expand its business remit and harness data it has from its directories business.

Sensis launched a new brand positioning last month it claimed would highlight its “strong digital growth strategy” adding it aims to be “the number one marketing services company in Australia.” US based private equity firm Platinum Digital bought a 70 per cent stake in Sensis from Telstra in January.