Tennis star Serena Williams controls ‘what bounces around here’ in new Berlei ad

Pacific Brands has launched the third iteration of its Berlei bounce campaign using tennis star Serena Williams talking about the need for supportive bras.

Created by Host Sydney and Parlour, the ad is fronted by multi grand slammer winner Williams, who talks about ladies needing to control bounce, ending with the tennis star saying “Now I control what bounces around here”.

Kellie Warwick, Pacific Brands senior marketing manager, said: “Serena Willams knows a thing or two about mastering bounce and we’re thrilled to have her as part of our new campaign. BerleiSports Bras are the only sports bras on the market that have been tested at the Australian Institute of Sport and can reduce bounce by up to 60 per cent – we know the product is superior, as does Serena.”

The campaign is running across TV, outdoor, print, point-of-sale and digital after kicking off over the weekend.

It follows on from the Bounce campaign which launched in January last year which featured Williams reading the tagline.


  • Client: Pacific Brands
  • Agency: Host Sydney and Parlour
  • TV Production Company: Revolver
  • Revolver Executive Producer:  Michael Ritchie
  • Director: Alex Smith
  • DOP: Maz Mahkani
  • Music: Bounce, Luke McKay
  • Photographer: Georges Antoni

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