Sérgio Brodsky joins Landor & Fitch Australia
Brand design agency, Landor & Fitch Australia, has hired Sérgio Brodsky as its new executive strategy director.
The announcement:
Landor & Fitch, a leading global brand design agency, is thrilled to announce the appointment of Sérgio Brodsky as the new executive strategy director, Australia.
With a distinguished career across agency, client, entrepreneurship, and academia Sérgio brings unparalleled expertise and a visionary perspective to drive real business growth through impactful brand solutions.
Sérgio has led game-changing brand strategies and transformation programs that delivered extremely positive results, across multiple categories and geographies.
In Australia, Sérgio has successfully led Fed. Square’s repositioning, the brand revitalisation of the Australian Grand Prix, the tone-of-voice and scripting of MINI’s conversational AI bot, the naming and identity for Cition, the world’s first Cognitive City, the development of a new narrative for high-end fashion brand State of Escape and the development of the TasInvest brand and program, that welcomed the unprecedented visit of his excellency Xi Jinping to and a delegation of 600 Chinese investors.
Notably, Sérgio Brodsky is a scholar of The Marketing Academy and its alumni inaugural chair. He is also an agenda contributor to the World Economic Forum, a board director at Red Nose Australia and the author of Foresight in Marketing and Marketing Research (Routledge), a testament to his exceptional leadership, influence, and commitment to excellence.
“The appointment of Sérgio Brodsky as the executive strategy director at Landor & Fitch Australia enhances our commitment towards the creation of intangible value. His impressive breadth of experience, combined with his unwavering dedication to strategic excellence, perfectly aligns with Landor & Fitch’s commitment to delivering impactful brand solutions”, said Jonathan Cummings, APAC regional president at Landor & Fitch.
“We are thrilled to welcome Serg to our team as our new executive strategy director,” said Trish Folan general manager, Landor & Fitch Australia. “His visionary outlook, proven track record, as well as his energy and authenticity came across loud and clear during interviews. We are confident that his strategic insights and leadership will help drive our clients’ success and elevate our agency to new heights”.
In Brodsky’s own words, “it’s an honour to join the world’s largest and most sophisticated brand and design consultancy. The mission of building extraordinary brands, supported by unique data & analytics capabilities and world-class design, is what makes Landor & Fitch as effective as it is inspiring.”
Source: Landor & Fitch
