Seven and Nine neck and neck in weekly ratings battle

Nine’s primary channel had a narrow win in the most recent ratings week (Sunday to Saturday), taking 19.8% of the audience compared to Seven’s 19.2%.

With the addition of multi-channels, however, Seven Network snuck ahead with a 29.2% share to Nine’s 28.6%.

The battle for the yearly ratings crown remains tight

7Mate had a 3.6% share, while 7Two had a 3.3% share. The most-watched multi-channel, however, was 10 Bold on 3.7%.

This helped Network Ten narrowly beat the ABC’s network of channels, 17.0% to 16.9%. Ten’s primary channel, however, lost out to the ABC, with 11.2% compared to 11.8%.

Nine’s primary channel won in the key advertising demographic of those aged 16 to 39, with a 21.2% share to Seven’s 17.7% and Ten’s 16.7%. For the networks in 16 to 39s, Nine had 30.8%, while Seven Network had 28.9%, and Network Ten had 23.1%.

It was a similar story in the 25 to 54s, with Nine’s primary channel on 28.0% to Seven’s 16.9% and Ten’s 15.5%. Nine Network had 32.2%, Seven Network 28.0%, and Network Ten 21.8%.

The most-watched program of the week was the performance element of Seven’s The All New Monty: Ladies’ Night, with a five-city metro audience of 1.031m, and a regional audience of 573,000. Its combined audience was 1.604m.

Last Sunday night’s episode of The Block on Nine also had a metro audience of 1.031m, however attracted less in the regions – 346,000 – so its total was 1.377m.

The yearly battle for the networks remains undecided, with Nine Network again sneaking ahead on a year-to-date share of 29.7%, to Seven’s 29.5%. For the year to date, Network Ten has 17.0%, ABC Network 16.2%, and SBS Network 7.6%.

This ratings week will feature a number of key events for the network, with Ten launching The Bachelorette Australia on Wednesday. On Monday night, Nine launched Love Island’s second season, and Seven’s The Real Dirty Dancing wrapped up.

This week, Ten will also reveal its content plans for 2020 at its Upfronts event.

The following graphic was compiled by Nine, based on OzTAM data. It excludes ABC and SBS viewing, meaning percentage numbers will not match the numbers referred to above.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.