Seven claims primetime lead, but Nine is ahead in key ad demos
Ahead in total viewers
Ahead in key demos
Seven has laid claim to be the number one network in Australian primetime television for 2012 for total people – six weeks before the end of the official ratings year.
But rival Nine is winning in the three main advertising demographics.
Seven, including digital channels, between 6pm to midnight, has 30.6% channel share from the weeks 7-41 according to OzTam, while rival Nine has 28.6% total people share.
We always see %. Where can we see total numbers? And those numbers in comparison to last year. Same with radio. Always with the shares, never with the totals.
Simon
http://www.TwoCentsGroup.com.au
If you remove the Olympic weeks, Nine audience figures will lose their steam! Agencies and Advertisers do not include Olympic weeks and audience figures in either of the up-front deals, or even on a brief by brief basis. So regardless of the above, Seven’s numbers stack up much better.
Tv Buyer, If you remove Olympic weeks Nine is actually still out in front for People 16-39, 18-49 & 25-54s.
Seven are really good at making more entertaining television! Take last week for example….getting Psy on X factor & Sunrise was a Gold move by management……
if Seven next year can wrench the cricket rights away from nine like they are trying…..then i doubt I would ever flick away from Seven…
@TV Buyer- SYTD 18-24h00 excluding the Olympics, Nine is still ahead on demo.
TTL PPL- Seven 30.9 Nine- 27.9; PPL25-54 Seven 29.9 Nine 31.0; PPL16-39 Seven 29.8 Nine 31.9
@Simon- SYTD YOY% 18-24h00 excluding the Olympics: TTL PPL ABC +8.3% Seven -0.9% Nine +5.4% Ten -12.8% SBS +1.5%
Gotta love @Steve Weaver!……..oops…..wrong Network!