Seven continues Friday night ratings dominance with 26% audience share

Seven has continued its trend of leading Friday night TV ratings, with a 26% audience share for the night.

The nearest competitor was Nine on 16.5%. The ABC climbed to third place with a 10.9% share, while Ten had 9.7% and SBS had 3.7%.

Seven maintained its position as the Friday night leader

Seven’s success was down to its nightly news bulletin (895,000 metro viewers), The Chase (578,000) and Better Home and Gardens (538,000).

The AFL clash between two Melbourne-based teams – reigning premiers Richmond Tigers and the Geelong Cats – had 660,000. 409,000 of these came via Seven’s main channel in Melbourne, and 115,000 were in Adelaide. In Sydney, the match screened on multi-channel 7mate, with 25,000 tuning in.

Earlier this week, CEO of Seven West Media Tim Worner called for the end of overnight TV ratings, arguing they paint an incomplete picture of viewer numbers, and the networks – as well as the agencies and brands which book advertisements with them – would get a more accurate picture if they instead looked to the consolidated 28-day figures.

“I don’t believe we should provide overnight numbers. I think we should provide overnight shares, and then once we actually know what the total audience for a show is, that’s when we should provide the number. Not before, when we’re actually providing a number that’s misleading, because it’s not the total audience of the show,” he said.

Worner wants to see the end of overnight TV ratings

Nine’s most-watched program last night was also its news bulletin, with 776,000 metro viewers, according to OzTAM’s preliminary overnight ratings.

Its football offering – the NRL match between the South Sydney Rabbitohs and Melbourne Storm – had 435,000 metro viewers – 241,000 watching on the main channel in Sydney.

Despite NRL’s considerably lower popularity in Victoria, Nine also screened the match on its main channel in Melbourne, which drew 50,000 viewers.

The ABC’s most-watched program for the night was ABC News, with 615,000, while over on Ten The Living Room at 7:30pm proved most popular, with 431,000.

In the breakfast battle, Sunrise on Seven had 260,000 across the five capital cities, while Today over on Nine had 233,000. The gap widened once regional numbers were added to the mix, with Sunrise climbing to 452,000 across the nation and Today sitting on 348,000. Today, however, was more popular in Melbourne and Brisbane.

The most-popular multi-channel was 7mate with 4.9% of the audience.

On a network level, including all multi-channels, Seven continued to lead the way, with a 37.5% network share, ahead of Nine’s 24.6%. ABC remained in third place with 16.1%, ahead of Ten Network’s 15.0%. The SBS network had 6.7%.


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