Seven dominates ratings week on main channel and digital

Seven’s runaway start to the 2012 ratings year continued last week, with the network’s main channel pulling in a 26.1% share – more than Nine’s three channels – Nine, Go and Gem – put together and almost twice Ten’s primary channel share.

Meanwhile, Seven’s digital channel 7Two was the most watched secondary channel.

According to OzTam metro ratings for week 11, which ran until Saturday night, Seven’s channels took a third of total TV viewing, Nine took a quarter, the Ten channels a fifth, the ABC a sixth and SBS the final 20th.

Seven also dominated in the key advertising demographics including 25-54, 16-39 and 18-49.

Total people percentage share:

  • Seven 26.1
  • Nine 19.3
  • Ten 13.5
  • ABC1 11.6
  • SBS1 4.4
  • 7Two 4.3
  • Go 3.5
  • Eleven 3.4
  • 7Mate 3.2
  • One 2.9
  • ABC2 2.8
  • GEM 2.7
  • ABC News 24 0.9
  • SBS2 0.8
  • ABC 0.7

In the commercial share since the official ratings period began (weeks seven to 11), the Seven network has a 33.8% share of total people; Nine has 33.8% and Ten 24.1%.

In 25-52 Seven has 40%, Nine 33.6% and Ten 26.4%.


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