Whybins wins top honours for Pedigree at 2012 AIMIA Awards
Whybin\TBWA\Tequila has won top honours at the Australian Interactive Media Industry Association Awards with its Pedigree Dog-A-Like campaign.
The campaign, which matched the facial characteristics of dogs with would-be owners via a smart phone app, was also named the top digital ad of 2011 in the Mumbrella Annual in December.
The winners list in full:
Best Advertising or Marketing
5X Mutant Gum, Soap Creative
Best Children’s
ABC For Kids Portal, ABC
Best Classifieds
Domain iPad App, Fairfax Digital
Best Cross-Platform
ABC iview, ABC
Best Financial Service
Investorville, BMF
Best Government, Science, Health & Environment
Spotlight, Leo Burnett
Best Integration with an Offline Campaign
5X Mutant Gum, Soap Creative
Best Learning & Education
Dept of Transport & Main Roads – Road Trip, BCM Partnership
Best Mobile Advertising or Marketing
Fanta More Fun Less Serious, Webling Interactive
Best Application on a Tablet or Mobile
Pedigree Dog-A-Like, Whybin\TBWA\Tequila
Best News, Media or Reference
The SMH/The Age Apps (for iPad), Fairfax Digital
Best Non-profit
RDNS Reflections, Lava Web Creations
Best Retail or Online Commerce
Dr. Cotton website, Evolution 7
Best Sport
Tour de France, SBS
Best Sport (commendation)
Rugby World Cup 2011 Match Centre – FOX SPORTS, Fox Sports
Best Tourism or Travel
Jetstar.com, Visual Jazz
Best Use of Social Media
Pedigree Dog-A-Like, Whybin\TBWA\Tequila
Best Use of Video
ABC iview service, ABC
Effectiveness Award
Pedigree Dog Adoption Drive, Whybin\TBWA\Tequila
The Innovation Award
Pedigree Dog-A-Like, Whybin\TBWA\Tequila
People’s Choice
Freelancer.com, Freelancer.com
Best Of The Best
Pedigree Dog-A-Like, Whybin\TBWA\Tequila
Outstanding Contribution Award
Rachel Dixon
AIMIA President Simon Goodrich said in a press release: “While people talk of industries going sideways or backwards, we need to continue to champion new opportunities and challenges. We’re mainstream now. Let’s not shy away from that.
He added: “Right now each and every day we are producing the same amount of data per day as all books ever written and words ever spoken in our entire prior history. The role of what to do with this, including rights and privacy online, will become an ever more public issue and we as an industry should be active in these debates. In Australia, we are great at digging things out of the ground. But globally we can make our footprint larger by leveraging our digital skills.”
Great work from Tequila there. Even the fact they changed the way the shelters take photos of the dogs is a big win for the client.
ABC iView winning seems weird as I thought it was done a long time ago? And Best Use of Video…. technically yes but feels too obvious to award it to catch up TV (note I havent seen their entry so maybe I’m missing an important element.
Also thought the SBS Tour De France work is world class too. That category (rightly so for Aus) is a good one.
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Congratulations @russtytuckle and the team at @tequila_aus – such an achievement!
Russ – do you remember the first dog food campaign we did back in Brizzle as students? 🙂
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