Whybins wins top honours for Pedigree at 2012 AIMIA Awards

Whybin\TBWA\Tequila has won top honours at the Australian Interactive Media Industry Association Awards with its Pedigree Dog-A-Like campaign.

The campaign, which matched the facial characteristics of dogs with would-be owners via a smart phone app, was also named the top digital ad of 2011 in the Mumbrella Annual in December.

The winners list in full:

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