Seven ends relationship with controversial TV chef Pete Evans
Seven has ended its relationship with controversial ‘health guru’ and celebrity chef Pete Evans.
Mumbrella understands the split, first reported by TV Blackbox, was amicable, with Evans leaving to focus on other ventures. He will still appear in some episodes of Seven programs that have already been filmed but it’s understood he will not take part in any further filming.
It isn’t yet known what the plan is for the 2021 season of My Kitchen Rules which Evans hosts alongside Colin Fassnidge and Manu Feildel. The 2020 season already saw a change in the format with Evans acting as an impartial judge between team leaders Fassnidge and Feildel. It’s understood Evans’ MKR contract was worth $800,000.
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Evans has made it hard for Seven to stand by him in recent years. Evans has been outspoken on social media about his beliefs, including making strong statements against vaccinations and spruiking a $15,000 lamp which he claimed could cure COVID-19.
This guy just doesn’t get it. Pete Evans is trying to sell a $15,000 fancy light machine to vulnerable and frightened people to protect them against #COVID_19.
He is not a doctor.
He is not a scientist.
He is a chef. pic.twitter.com/q6nWb3EojB— AMA Media (@ama_media) April 10, 2020
He has been with the network since 2010 and fronted MKR for 11 seasons. During that time his personal brand has become increasingly concerning, including publishing a recipe for bone broth which was pulled over concerns it could be harmful for children and suggesting users of electronics would need to purchase ‘earthing mats’ to protect themselves from the devices.
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In recent days Evans has been outspoken regarding NRL players, opposing the suggestion they be forced to get the flu vaccine as they prepare to return to play during the COVID-19 pandemic and suggesting Australians should choose ‘staying healthy’ over a potential vaccine against the deadly virus.
There is little care taken when feeding the Golden Goose, money is splurged on anyone who will fit the needs of the moment. Outrageous sums of money are handed to anyone who can kick a football, paint a fence, spin a yarn or produce a reasonable hollandaise sauce.
Is the product attracting viewers like moths to a flame? Yes, great! then everything is just fine.
The individuals ( many self-appointed) who drag together these productions have very little idea about quality or purpose, artistry or taste, they know only that numbers make for dollars and that the base of the triangle represents the longest horizontal line, ie “the bottom line,” and therefore the biggest number of those vital viewers.
It works, but unlike careful programming, it is destined to have ugly problems, stray canons, over-inflated egos, and some regrets.
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