F.Y.I.

Seven enlists young footy fans for 7AFL Kids Call

Seven is delivering a pre- and post-match AFL coverage show hosted by young fans. The hosts will also provide commentary for the Round 15 Western Bulldogs and Richmond match.

The announcement:

In exciting news for young footy fans and parents alike, Round 15 of the 2025 Toyota AFL Premiership Season marks the launch of the inaugural 7AFL Kids Call live, free and exclusively streamed on 7plus Sport in Victoria, and West Australia.

In a first for Australian sporting codes, the 7AFL Kids Call will be led by three young footy fans who will present their own pre-game and post-match coverage, as well as full match commentary for the Round 15 Western Bulldogs and Richmond clash from 3.00pm AEST Sunday, 22 June.

Supported by Nintendo, the 7AFL Kids Call is designed to attract younger people to 7plus Sport, while at the same time unearthing some of Australia’s youngest and brightest Australian football commentary stars.

The three talented participants who will be calling the shots are Adelaide’s Alex Kouts (11), and Melbourne’s Ned Bolton (13) and Indie Axup (16). They will be guided by seasoned caller Jack Heverin.

Alex, the 2024 AFL Auskicker of the Year, currently calls senior football in South Australia each Saturday, and will be based in the commentary box alongside Jack and Ned.

The son of current St Kilda Assistant Coach, Brendan Bolton, Ned has already shown a flair with his interviewing style through his popular “Roaming Bolts” series inspired by 7AFL’s Roaming Brian and produced by the Collingwood Football Club.

Indie will be on deck to deliver all the latest news and interviews from the boundary with coaches and players before joining Alex and Ned in the winning club rooms post-match.

In a coup for footy fans, current stars of the game Cody Weightman (Western Bulldogs) and Darcy Moore (Collingwood) will also be on deck alongside the 7AFL Kids Call team as expert commentators to give valuable insight and guide the young stars on gameday.

Seven Network head of sport – Digital, Kirsty Bradmore, said: “Creating fresh, fun and engaging content like the 7AFL Kids Call is such an exciting way to connect with new audiences, particularly young footy fans.

“It’s about kids calling for kids and celebrating the next generation by making the game more accessible and entertaining for everyone. We cannot wait to get started.”

This year marks the first time Australians can stream AFL footy for free on 7plus Sport and access an impressive array of new shows, offering footy fans incredible AFL content seven nights of the week.

Following the 7AFL Kids Call, minis from the match will be available on the 7AFL Kids Call Hub on 7plus nationally.

Source: Seven

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