Seven expands deal with Facebook to include new Facebook Watch shows

Seven West Media’s content creation arm, Seven Studios, has extended its content deal with Facebook to include new original formats for Facebook Watch.

The exclusive series, live now, include titles like ‘How to Dad Bootcamp’, ‘Date Keepers’, ‘The Unboxing’ and ‘Farmhouse Switch’, and involve creators like Tanya Hennessy, Joel Creasey, Jordan Watson, Elise Strachan and Erin Holland.

‘How to Dad Bootcamp’ is one of the series available now

“This further cements the partnership with Facebook to create premium, short form series at scale, with some of our country’s best talent,” Therese Hegarty, Seven Studios’ CEO, said.

“The partnerships gives the creators and us the freedom to experiment with formats and flex towards new ideas and audiences. It is hugely exciting for us and we are thrilled with the opportunity.”

Seven Studios is the first production company in Australia commissioned to create original, multi-episode series for the platform, which are available now on Channel 7’s Facebook page.

Facebook Watch is a video destination on Facebook, where content, community, and conversation come together,” added Facebook’s entertainment partnerships lead, Revie Sylviana.

“Fans can join the conversation by viewing along with others, interacting within Facebook pages and even connecting directly with show creators and talent. Our goal is to encourage high quality, appointment viewing style content across Watch.”

This week, Seven also signed an agreement with Fuel TV Australia, an action sports channel that focuses on the culture and lifestyle of skateboarding, snowboarding, surfing, and BMX, among other sports. The agreement will see BVOD platform 7Plus run a 24/7 streaming channel for Fuel TV programming, and Seven air Fuel content on multi-channel 7Mate.

The channel was founded in the US in 2013 by Fox Sports Media Group.

“We are proud to be aligned with such a progressive network as Seven,” Fuel’s Australian managing partner, Jay Palmer, said.

“We look forward to adding to their action sports credentials and showcasing the sports and culture we love as we head towards a pivotal time in action sports with the inclusion of surfing and skateboarding in the Tokyo 2020 Olympic Games [which Seven has the broadcast rights to].”


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