Seven Studios signs content deal with Facebook
Seven Studios has signed the first major content deal with Facebook in Australia.
Seven West Media’s content creation division will see it launch a whole slate of original digital series across Facebook.
It will also extend the reach of Seven-owned brands such as My Kitchen Rules, Home and Away, Better Homes and Gardens and House Rules.
Seven Studios is Australia’s largest producer of premium content and the deal will give it more scope to complement the existing broadcast schedule with further digital support.
Executive producer and digital content lead, Matt Apps will oversee the initiative for Seven Studios and Amber Brown, from entertainment and media partnerships at Facebook will lead the rollout. The first content will land from June 17.
Seven Studio’s Therese Hegarty says the deal will expose their brands to wider audiences
Therese Hegarty, Seven Studios CEO, said the business is excited to be partnering with Facebook on a project which will draw so many more eyes to the content.
“We’re thrilled to be partnering with Facebook and giving fans a deeper interactive experience into the shows that they love,” said Hegarty.
“Original content from our biggest and best brands will be published daily, providing a major promotional extension for Australia’s most loved shows while complimenting their place on 7 and 7plus.
“The deal will help Seven reach and engage even more people, giving fans more of what they love and giving a boost to our commercial partners.”
Facebook Australia managing director William Easton said the investment will help drive more conversation and connection for the Seven Studios content.
“Facebook Watch is a personalised video experience that connects people, where watching is social and interactive. Seven creates premium programming that Australian’s want to talk about and form friendships around. We are excited to invest in content that ignites this type of conversation and connection.
“This partnership will compliment Seven’s TV viewership, offering programming that extends from what was viewed on-air.”
Guess Seven now need to accept the consequences of the falling distribution of ad revenue to anyone outside of FANG.
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