Seven follows Nine in rejecting ‘offensive’ Greenpeace ad
The Seven Network has declined to run a Greenpeace TV ad which targets Coca-Cola over its recycling practices a week after Nine took the same approach.
Last week, Mumbrella reported how the Nine Network had rejected a confronting television commercial from the environmental group showing people enjoying bottles of Coca Cola by the beach before seeing hundreds of sea birds literally dropping from the sky.
The advertisement was rejected by Nine last week on the grounds it was “offensive”. Today a Seven spokesman confirmed the network had also rejected the advertisement saying it was their choice about whether they accepted or declined a booking.
“No-one from Coca-Cola had contact with or put pressure on Channel 9 not to run the ad.”
What about their media agency? Hard to beleive there was not a call made!