Channel Nine bans ‘offensive’ Greenpeace ad

The Nine Network has declined to screen a confronting television commercial from environmental group Greenpeace, which targets Coca Cola, on the grounds it is ‘offensive’ to viewers.

The ad ‘Stop Coca-Cola trashing Australia’ shows people enjoying bottles of Coca Cola by the beach before seeing hundreds of sea birds literally dropping from the sky. The ad then focuses in on the birds and shows that they have consumed a large amount of plastics.

Greenpeace said Nine had originally agreed to run the ad after the group raised $20,000 for it to be screened during the Friday night football. The station accepted the booking payment before later changing its mind after viewing the ad.

“They took the money and now they’ve bottled it,” claimed Greenpeace campaigner Reece Turner. “There’s something seriously wrong when TV networks are happy to show gambling, rape and pillage, but are too afraid to air an ad for recycling.”

“Coke has been accused of bullying politicians into blocking cash for containers,” said Turner. “It’s a reasonable assumption their influence is behind Channel 9’s last minute choking. Australians have a right to know what Coke is doing to our environment. It’s just a pity Channel 9 don’t have the guts to tell the truth.”

Channel Nine’s director of sales and marketing Peter Wiltshire told Mumbrella: “We had no issue in taking the original booking from Greenpeace but on reviewing the content we deemed it to be offensive to our viewers and so advised the client we would not proceed with the placement on the Network. We have refunded the original deposit.”

Coca Cola is currently in court in the Northern Territory over the territory’s ’cash for containers’ scheme. This is not the first ad Greenpeace has run on the issue in March they ran a full page print ad across the Fairfax newspapers on the issue.

Since being posted online last week the Youtube ad has accumulated more than half a million views.

Coca Cola spokeswoman said: “No-one from Coca-Cola had contact with or put pressure on Channel 9 not to run the ad.”


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