Seven highlights ‘anti-establishment aspects’ of cricket ahead of BBL13

Cricket is hardly known for its anarchist qualities, with the polite patter of the commentary, the slow pace of the game, and the nicely ironed cricket whites.

The ‘It’s Just Not Cricket’ campaign from the Seven Network and Emotive aims to change this perception, ahead of the new BBL13 season.

Seven first launched this campaign in August, and have now added the out-of-home element, with a series of “anarchic posters” by artist Kris Andrew Small aiming to “boldly celebrate all of the anti-establishment aspects of the T20 game that cricket purists bemoan but families, young fans and bucket heads all flock to watch.”