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Seven inks deal with NBCUniversal to create new FTA channel, 7Bravo

Seven has joined forces with one of the world’s leading entertainment and media companies to create a new free-to-air channel and destination for reality and true crime: 7Bravo.

Launching on 15 January 2023, the partnership between Seven Network and NBCUniversal International Networks & Direct-to-Consumer will bring NBCUniversal’s reality and true crime content to all Australians, live and free.

Key new programs coming to 7Bravo in 2023 will include Below Deck Down Under (S1), Below Deck Adventure, The Real Housewives Ultimate Girls Trip (S1), The Real Housewives of Dubai, The Real Housewives of Miami, Love Without Borders, Southern Hospitality and Real Girlfriends in Paris, among others.

Complementing the schedule, 7Bravo and 7plus will be the free-to-air home of NBCUniversal’s portfolio of reality content, including unscripted TV franchises and series from Bravo and E!

7Bravo will also deliver audiences true crime content from Oxygen True Crime – the destination for quality crime programming in the US – including Snapped, 911 Crisis Center, Buried in the Backyard, Exhumed, Black Widow Murders, Accident, Suicide or Murder and The First Mindhunter.

Additionally, the new channel will feature The Tonight Show Starring Jimmy Fallon, The Kelly Clarkson Show and Judge Jerry, as well as all the red carpet glamour from the biggest awards shows with Live From E!.

The new channel will also be the first broadcast home in Australia for reality and true crime content produced for Peacock, NBCUniversal’s streaming service.

7Bravo will join Seven, 7mate, 7TWO and 7flix in the Seven Network, which the broadcaster said will complement the existing hit channels and give viewers and advertisers a new, compelling content schedule.

Real Girlfriends in Paris

Seven West Media managing director and chief executive officer, James Warburton, said: “We are honoured and excited to join NBCUniversal International Networks & Direct-to-Consumer in creating 7Bravo. NBCUniversal is a global content powerhouse and the creator of some of the best-known and most-loved entertainment brands in the world, and we look forward to being the broadcast home to the next generation of the best new reality and true crime series to come. With its strong female appeal, 7Bravo is a great addition to the Seven family.”

“Our new partnership with NBCUniversal is a great example of how we strive to give Australians more of what they want. NBCUniversal is one of the leading entertainment and media companies in the world and we can’t wait to bring 7Bravo and its amazing content to viewers,” Warburton said.

Chris Taylor, MD, NBCUniversal international networks & direct-to-consumer and distribution, ANZ, executive chairman of Bravo New Zealand, said: “We are delighted to partner with Seven, to bring Bravo, the ultimate reality and entertainment destination, to Australian audiences for the first time. 7Bravo will be the free-to-air home of binge-worthy and award-winning shows, the best Bravo franchises, E!’s awards show coverage and compelling true crime from Oxygen. Bravo is a powerhouse channel in the US and a successful FTA network in New Zealand; we know Australians are soon going to love being able to access the biggest and best entertainment brands all in one place – live and free, on 7Bravo.”

Seven’s chief content officer, of entertainment programming, Angus Ross, said: “7Bravo is a game-changer. It’s an exciting and important addition to our network and the perfect complement to our existing channels. With 7two, 7mate and 7flix, Seven is already the undisputed leader in multi-channels. The addition of 7Bravo, with its strong appeal to women, will make us even stronger.

“The addition of 7Bravo and its wonderful content from NBCUniversal gives Seven an unbeatable line-up of channels and even more choice for our viewers and clients,” he said.

“Launching on 15 January, 7Bravo will be the home of great reality and true crime content. Key new programs on 7Bravo will include Below Deck Down Under, Below Deck Adventure, The Real Housewives Ultimate Girls Trip, The Real Housewives of Dubai, The Real Housewives of Miami, Love Without Borders, Southern Hospitality and Real Girlfriends in Paris, among others.

“Complementing the schedule, 7Bravo and 7plus be the free-to-air home of NBCUniversal’s stellar portfolio of reality content, including the world’s most iconic unscripted TV franchises and series from Bravo and E!,” Ross said.

“The new channel will also feature The Tonight Show Starring Jimmy Fallon, Top Chef, The Kelly Clarkson Show and Judge Jerry, as well as compelling true crime content from Oxygen True Crime, the destination for quality crime programming in the US, and all the red carpet glamour from the biggest awards shows with Live From E!. It will also be the first broadcast home in Australia for reality and true crime content produced for Peacock, NBCUniversal’s streaming service.

“Add it all up and Seven has a highly compelling, engaging and entertaining line-up for 2023, a line-up that will capture the hearts and minds of all Australians,” he said

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