Seven keen to kick on in 2022 following big ratings year
The Seven Network has taken the #1 spot in television for the calendar year.
This follows the network’s win in the 2021 television ratings survey year.
With a 39.6% commercial audience share in total people, Seven was a clear winner, also taking the crown in people 16 to 39 and under 50.
Seven was the only network to increase its audience shares in total people, 25 to 54s, 16 to 39s and under 50s during 2021.
Channel 7 ended the year #1 in total people and 16 to 39s. Like the network, the primary channel lifted its audience shares in total people, 25 to 54s, 16 to 39s and under 50s. It recorded growth in its audience numbers in those four groups.
Across 2021, 7mate was the #1 multichannel. 7plus was the #1 commercial BVOD service and smashed streaming records with its coverage of Olympic Games Tokyo 2020.
The highlights of 2021 included:
• Seven Network: #1 in prime time in total people, 16 to 39s and under 50s
• Seven Network: #1 in 29 of 52 weeks
• Channel 7: #1 in prime time in total people and 16 to 39s
• Channel 7: Four of the top five programs of the year
• Channel 7: 11 of the top 20 programs of the year
• 7plus: #1 commercial free to air BVOD service
• 7mate: #1 multichannel
• 7mate, 7two, 7flix: #1 multichannel group
Seven delivered more #1 results than any other network in 2021, with the most-watched shows in Australia:
• #1 program: 2021 AFL Grand Final – 4.1 million national total audience
• #1 sporting event: Olympic Games Tokyo 2020 – 21 million Australians watched Seven’s live, free and exclusive coverage across 17 days
• #1 winter sport: AFL
• #1 regular series: The Voice – 2.11 million national total audience
• #1 entertainment show: The Voice – 2.11 million national total audience
• #1 news program: 7NEWS (#1 for six years in a row) – 1.58 million national total audience
• #1 breakfast show: Sunrise (#1 for 18 years in a row) – 462,000 national total audience
• #1 Australian drama: Home and Away – 1.11 million national total audience
• #1 daily quiz show: The Chase Australia – 880,000 national total audience
• #1 lifestyle show: Better Homes and Gardens – 788,000 national total audience
• #1 morning show: The Morning Show (#1 for 14 years in a row) – 252,000 national total audience
Seven West Media managing director and chief executive officer, James Warburton, said: “After a two-year break, Seven is back where it belongs as the most-watched TV network in Australia.
“Taking the ratings crown in both the calendar and survey years, along with 7plus capturing the #1 position in BVOD, is a tribute to the talent and hard work of the Seven team and the appeal of our content.
“Olympic Games Tokyo 2020 was the biggest television and streaming event in Australian history, but it wasn’t the only highlight for Seven this year,” he said.
“The Voice, the AFL, 7NEWS, Home and Away, Farmer Wants A Wife, Dancing With The Stars: All Stars, SAS Australia, Sunrise, The Chase Australia, The Morning Show, Better Homes and Gardens, Homicide: With Ron Iddles, 7NEWS Spotlight and many more shows were a hit with viewers of all ages and ensured we were the clear winner in 2021.”
Seven’s director of network programming, Angus Ross, said: “After a great 2021, we can’t wait to get stuck into 2022.
“Seven’s summer of cricket is the perfect lead-in to our great content for the first part of the new year, including The Voice: Generations, the new seasons of SAS Australia and Dancing With The Stars: All Stars, and the Olympic Winter Games Beijing 2022 in February.
“That is just the start of a massive content schedule that also includes Farmer Wants A Wife with Samantha Armytage, the XXII Commonwealth Games, Big Brother, AGT, Australian Idol, Apartment Rules, Claremont, Strike Force, Code 1: Minute by Minute, Supercars, horse racing and the return of Australia’s favourite cooking show, My Kitchen Rules,” he said.
“This year, viewers embraced our content across all screens and took us back to #1 in TV. We are determined to keep the crown in 2022.”
Seven West Media chief revenue officer, Kurt Burnette, said: “As the only network to increase its audiences shares in total people and the key demographics this year, we are delighted to have delivered strong results for our partners across broadcast and digital.
“Our strategic content and innovation road map for 2022 will ensure we deliver again. The new year will bring an unmatchable content line-up across news, sport and entertainment, including the biggest broadcast and digital event of 2022 in the Winter Olympics; a constant parade of innovative new sales and digital products that includes e-commerce and interactivity; and our ongoing investment in new trading technology to
make it simpler for buyers to execute with ease across our platforms. All of this will accelerate our ongoing commitment to creating an enhanced advertising and viewer experience to achieve better results for partners.”
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