OzTam ratings 2021: Seven wins total audience, while Nine takes key demos
Having been edged out by Nine in 2019 and 2020, Seven has reclaimed the title of Australia’s #1 television network and achieved the strongest free-to-air commercial audience share growth of any network this year.
According to OzTam data, Seven finished the 2021 ratings year with a 38.6% share of the commercial audience, ahead of Nine on 37.8%, and Ten on 23.6%. The ratings year excludes the Easter holidays and the Olympic Games. It did however this year include The Australian Open, due to the competition’s delay.
Seven West Media managing director and chief executive officer, James Warburton, tells Mumbrella: “It’s great to be back at #1. Seven has now won 13 of the past 15 years and our digital offering 7Plus is also the #1 BVOD service for the second year in a row.
