Seven launches AFL season with ‘Home of Footy’ promo

Seven has launched its marketing push for the upcoming AFL season, with a TVC that highlights the emotional moments that have occurred in the league over the past few years.

To build momentum in the lead up to the March launch of the season, Seven aims to capture what makes its AFL coverage so special – the passion of the fans.

The ad is backed by a new track from Australian band Birds of Tokyo called Two of Us.

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