Seven launches AFL season with ‘Home of Footy’ promo
Seven has launched its marketing push for the upcoming AFL season, with a TVC that highlights the emotional moments that have occurred in the league over the past few years.
To build momentum in the lead up to the March launch of the season, Seven aims to capture what makes its AFL coverage so special – the passion of the fans.
The ad is backed by a new track from Australian band Birds of Tokyo called Two of Us.
The 2020 AFL season commences on Thursday March 19 with the reigning premiers Richmond coming up against Carlton.
Lewis Martin, Seven’s managing director for Melbourne and network head of sport, said: “We can’t wait for the 2020 AFL Premiership Season to get underway, and this promo reminds us of just how much we all love footy. It’s the passion of all the fans that elevates footy from being a sport to something so much more, which is why making the fans and their emotion part of our coverage is so important to us.
“The AFL is Australia’s number one winter sport, with it reaching a whopping 15 million viewers last season. The 2019 season was one of the most competitive on record, routinely producing amazing matches, so we can’t wait to see what the 2020 season will deliver. As this promo showcases, it’s our love of footy that makes it so special and makes all of us part of it.”
The ad debuted during Monday’s Super Bowl LIV coverage. It will also be broadcast across the Seven’s channels and during this weekend’s Big Bash League final.
The first game of the 2019 season between Richmond and Carlton attracted 728,000 metro viewers to Seven’s broadcast. The two teams also faced each other in the launch of the 2018 season, which earned Seven 664,000 metro viewers.
The 2019 AFL Grand Final drew 2.197m metro viewers on Seven, with total reach for the day hitting 4.4m.
