Seven launches new brand sponsorship platform 7Impact

Calum Jaspan

May 17, 2021 11:13

Seven West Media (SWM) has revealed 7Impact, the latest sponsorship opportunity as part of its Enhanced Advertiser and Viewer Experience (E.A.V.E).

7Impact will offer brands the ability to own a single program in the extensive range of first run and library content on the 7Plus platform. With exclusive sponsorship, repeated viewing is rewarded with less interruptions for viewers.

The launch of 7Impact sees MediaCom and eBay signing on as launch partners.

SWM network digital sales director, Nicole Bence, said: “7Impact is the next step in our mission to create rich and engaging ad experiences that put the viewer first.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.