The Seven Network is unveiling a new dedicated catch-up TV destination page on its Yahoo!7 site following the launch of a trial earlier this year.
From January, the broadcaster will increase the number of TV shows its will have available on catch-up TV which includes Home & Away, FlashForward, Greys Anatomy, Lost, Desperate Housewives, Heroes and the soon-to-be launched My Kitchen Rules.
While there is already pre-roll advertising in catch-up episodes online, mid-roll advertising will also be introduced for the first time.
Rohan Lund, Yahoo!7 chief executive, said there are nearly two million streams of full episode TV shows each month on the site and it expects this to quadruple with the launch of the new dedicated catch-up TV section.
James Warburton, chief sales and digital office, Seven Media Group, said the new offering will mean more opportunities for its integrated ad sales operation, SMG Red to provide cross platform solutions to advertisers.
“Catch-up TV is a huge opportunity for advertisers to increase their audience reach across both TV and online and we’ve already had a lot of interest. To date the challenge has been for advertisers to access enough premium online video inventory which the new catch-up TV destination on Yahoo!7 will deliver. Our ability to provide advertisers with sponsorship and advertising campaigns across TV and video online is now magnified.”