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Shopper Media leads retail out of home growth, up 8.4% in 2020

February 11, 2021 8:23

One of the categories hit hardest by the coronavirus pandemic, retail out of home is now bouncing back, with Shopper Media leading the way when it comes to growth.

Shopper Media achieved 8.4% growth, with retail outdoor bucking the trend for the wider out of home category, according to Standard Media Index (SMI’s) figures for 2020. It was also the fourth-fasted growing media group year-on-year behind Spotify and LinkedIn.

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics
Ben Walker out of home Retail Out Of Home Shopper Media SMI Standard Media Index
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