Seven manages primetime win with X Factor as leadership spill leads to disjointed night for TV

leadership spill screen shotThe Liberal party’s leadership spill led to a disjointed night on all of the main TV networks last night, with different networks dumping shows in different states at varying times to cover the leadership vote live.

While the overnight OzTam results show the timecodes for the originally programmed shows all the networks broke to cover the leadership announcement live from around 9.45pm (AEST).

For the announcement of the results Nine had a dedicated show from 9.45pm to 10.30pm (AEST), Seven ran a ten minute special for the announcement at 9.48pm, and a 20 minute news special from 10.34pm AEST. Ten ran normal programming until 9.44pm then had a news special until 10.56pm replacing normal programming.

The ABC ran special rolling coverage all evening on its main channel, relegating its regular programming to multichannel ABC2. Its ABC News 24 channel managed a strong 6.1 per cent audience share to be the fourth msot-watched channel of the night.

News of the spill started leaking at around 4pm, with Nine’s Afternoon news from 4pm to 5.30pm picking up 235,000 viewers, and Ten’s Eyewitness News at 5pm getting 508,000 viewers.

Seven stuck with showing the debut of its new gameshow The Chase which had 520,000 viewers at 5pm before jumping to a healthy 720,000 at 5.30pm when Nine switched to Hot Seat which had 620,000 viewers.

Nine won the 6pm news battle with 1.178m viewers at 6pm and 1.146m at 6.30pm, while Seven had 1.09m for its 6pm showing and 1.043m for its 6.30pm and Today Tonight offering. Ten had Family Feud with 620,000 viewers at 6pm while The Project from 6.30pm had 497,00, jumping to  634,000 at 7pm.

Seven had the strongest timeslot of the night from the 7.30 – 9pm with 1.22m viewers according to OzTam overnight metro ratings, which saw the X Factor air uninterrupted the east coast markets, with a ten-minute break in Adelaide and Perth for the leadership spill result at 9.48pm AEST.

That was well ahead of Nine’s offering of The Block from 7.30pm to 8.40pm which had 891,000 viewers, and Nine also managed to squeeze in House Husbands which ran until 9.45pm in the eastern markets which got 748,000.

Ten meanwhile saw The Biggest Loser at 7.30pm struggle against its competitors with 685,000 for it’s hour long run – up on its launch show on Sunday which had 646,000- while Have You Been Paying Attention at 8.30pm had 566,000 viewers.

Seven won the night for audience share with 20.5 per cent, just ahead of Nine’s 19.1 per cent and ABC on 17.1 per cent, leading Ten on 11.5 per cent. In total network share Seven just pipped ABC by 0.1 per cent, with News 24 buoying the public broadcaster.

Top 15 shows:

1 THE X FACTOR-MON Network Seven 1,220,000

2 NINE NEWS Network Nine 1,178,000

3 NINE NEWS 6:30 Network Nine 1,146,000

4 SEVEN NEWS Network Seven 1,090,000

5 7.30-EV Network ABC 1,058,000

6 SEVEN NEWS / TODAY TONIGHT Network Seven 1,043,000

7 A CURRENT AFFAIR Network Nine 1,016,000

8 ABC NEWS-EV Network ABC 985,000

9 THE BLOCK -MON Network Nine 891,000

10 MEDIA WATCH-EV Network ABC 868,000

11 AUSTRALIAN STORY-EV Network ABC 805,000

12 HOME AND AWAY Network Seven 778,000

13 HOUSE HUSBANDS Network Nine 748,000

14 Q&A-LE Network ABC 739,000

15 FOUR CORNERS-EV Network ABC 731,000

Audience share by channel:

Network 7 20.5%

Network 9 19.1%

Network ABC 17.1%

Network TEN 11.5%

Network ABC News 24 6.1%

Network 7TWO 4.1%

Network ABC2 3.9%

Network SBS 3.8%

Network GO! 3.3%

Network 7mate 3.1%

Network ONE 2.2%

Network ELEVEN 2.0%

Network Gem 2.1%

Network SBS 2 0.7%

Network ABC3 0.4%

Network NITV 0.0%

Total Network Share:

Network 7 TTL 27.6%

Network ABC TTL 27.5%

Network 9 TTL 24.6%

Network TEN TTL 15.7%

Network SBS TTL 4.5% 5.5%


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