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Seven named as broadcaster for 2017 Rugby League World Cup

The Seven Network has beaten its free-to-air rivals to secure the broadcast and digital rights for next year’s Rugby League World Cup, which takes place in Australia and New Zealand.

Whilst rivals the Nine Network holds broadcast rights for domestic NRL competitions, Seven was the broadcaster for the 2013 World Cup in the UK, and will also act as host broadcaster for the event, syndicating its coverage globally.

rugby league world cup 2017 logo

Seven is also the broadcast partner for the upcoming Rio Olympics and will be host broadcaster, from the Gold Coast, for the Commonwealth Games in 2018.

The deal also gives the network the right to on-sell the subscription TV rights, which could spark a bidding war from the likes of Foxtel and Optus, and it also gives them the digital rights across multiple platforms.

Michael Brown, CEO of the Rugby League World Cup 2017 said in a statement: “The Seven Network is widely renowned as a leader in sports broadcasting and the Rugby League World Cup 2017 Organising Committee is excited by the opportunities that this partnership presents to both the tournament and the sport as a whole.”

The network is set to broadcast all 28 games live and free.

Tim Worner, CEO of Seven West Media, said: “We’re delighted to be the home of the Rugby League World Cup. We are looking forward to working with them.

“Our securing of the Cup is yet another step in our development as we build the platforms to create our future. The Rugby League World Cup delivers our business an extraordinary opportunity to drive home our leadership as we broadcast the AFL Grand Final, the Melbourne Cup, the Rugby League World Cup, the Australian Open, the Olympic Winter Games and the Commonwealth Games across late 2017 and early 2018.”

Michael Brown will be interviewed live on stage at next week’s Mumbrella Sports Marketing Summit, while Tim Worner takes part in the final session of the day, discussing the big issues in sport. Click here for the full program and tickets.

The release:

The Seven Network, Australia’s most-watched broadcast television platform, today confirmed an agreement for all-encompassing coverage of the Rugby League World Cup to be co-hosted by Australia and New Zealand from 27 October to 2 December 2017.

Seven’s agreement for the Rugby League World Cup 2017 delivers all rights in Australia including free-to-air broadcast television and subscription television rights, online, mobile, and expands to Seven’s digital and mobile platforms.

Seven has also been appointed to undertake the host broadcast for international television of all games played in Australia in the Rugby League World Cup 2017.

Seven’s partnership with the Rugby League World Cup follows Seven’s successful broadcast of the sport’s pinnacle event in 2013. Today’s agreement also confirms Seven’s commitment to bringing major events to all Australians.

The agreement further strengthens Seven’s leadership as the television network of major international events held in Australia, building on Seven’s coverage of the Australian Open, the World Swimming Championships, the Olympic Games in Sydney in 2000, the Rugby World Cup in 2003 and the forthcoming Commonwealth Games on the Gold Coast in 2018. Seven is the network of the Olympic Games in Rio.

Michael Brown, Chief Executive Officer, Rugby League World Cup 2017 said: “The Seven Network is widely renowned as a leader in sports broadcasting and the Rugby League World Cup 2017 Organising Committee is excited by the opportunities that this partnership presents to both the tournament and the sport as a whole.

Seven will broadcast live and free all 28 games, using all their expertise to showcase international Rugby League to Australian households like never before. The Rugby League World Cup 2017 will be the greatest sporting event in Australia next year and we look forward to working with Seven to deliver an event that will entertain the world, inspire communities and celebrate Rugby League.”

Tim Worner, Managing Director and Chief Executive Officer, Seven West Media, said: “We’re delighted to be the home of the Rugby League World Cup. We are looking forward to working with them. Our securing of the Cup is yet another step in our development as we build the platforms to create our future. The Rugby League World Cup delivers our business an extraordinary opportunity to drive home our leadership as we broadcast the AFL Grand Final, the Melbourne Cup, the Rugby League World Cup, the Australian Open, the Olympic Winter Games and the Commonwealth Games across late 2017 and early 2018.”

Seven West Media Chief Revenue Officer, Kurt Burnette, said: “We could not be happier to have Rugby League here on Seven. The partnership with the Rugby League World Cup will see us not only create the global television coverage but also undertake the most far-reaching and expansive coverage of the Cup across television and connected devices. We are looking forward to being a partner with the Rugby League World Cup. It will be a remarkable event. And broadcast live in our primetime.”

About the Rugby League World Cup 2017

In 2017, the best Rugby League players from around the world will be in Australia and New Zealand playing for the most sought after prize in international Rugby League.

The Rugby League World Cup 2017 will see 14 teams play 28 games over five weeks from 27 October until 2 December 2017 inclusive – all hoping to be crowned world champions in what is the pinnacle event in international Rugby League.

In addition to playing matches in Australia and New Zealand, there will be three pool matches played in Papua New Guinea in front of some of the world’s most passionate Rugby League fans.

This Tournament will celebrate the diversity of cultures and countries playing and engaging with the game around the world.

Rugby League in Australia has never been stronger. It is now watched and played by more people than ever before and is entrenched in our sporting way of life so now is the time to get behind your team and see the world’s best players on the global stage in the Rugby League World Cup 2017.

The tournament draw for the Rugby League World Cup 2017 will be announced on Tuesday 19 July 2016.

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