Seven Network and Komo Technologies partner to deliver mobile audience engagement platform
Seven Network has partnered with Komo Technologies to deliver a live event and dual mobile screen audience engagement platform for sports and major events.
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The announcement:
Australia’s leading customer engagement platform Komo Technologies today announced it has partnered with the Seven Network to deliver an innovative mobile audience engagement platform for a range of the network’s events across the back half of 2023.
Komo’s engagement hubs will be used to create and manage seamless digital customer experiences for the 60th annual Repco Bathurst 1000, Seven’s presence at South by Southwest Sydney and the network’s 2024 Upfronts event.
The partnership with the tech innovator is part of Seven’s ongoing digital marketing growth strategy as it builds on its position as Australia’s most-watched content company.
Seven West Media chief marketing and audience officer, Melissa Hopkins, said: “It is great to be able to partner with such an amazing and ambitious Aussie tech start up. We are all about taking bold steps to enhance our customer journey both for consumers and trade, be that in front or away from a screen. Komo’s bleeding edge technology and passion for creating highly bespoke customer engagement tools really intrigued us and we look forward to building on our partnership with strong results.”
Komo is a complete customer engagement platform that helps brands create compelling content to cut through the noise, truly connect with customers and retain and grow those connections over time.
With the help of Komo’s technology, Seven’s digital marketing team plans to develop unique and integrated, cross-platform digital experiences that connect audiences in both the real-world and online world from live events, broadcasts and streaming with personalised and customised experiences.
Melissa Hopkins will soon be appearing on Komo’s “Own the Moment” podcast, where host James Pember explores what it means to be a brand that cuts through the noise in 2023. Melissa and James plan to explore all the hot topics, such as why Melissa joined Seven, why change in the TV industry has been so slow when “everyone knows it needs to change” and how she plans to “sharpen the marketing” at Seven.
Komo CEO and co-founder Joel Steel said: “Seven’s investment in delivering brand and audience value as much as content will rewrite the rule book of what it means to be a broadcaster and allow it to shape narratives for new audiences by showing up wherever they are, and we couldn’t be more excited to be helping Seven achieve these goals.
“The whole team is elated to announce this historic milestone achievement as we celebrate our most successful year to date.”
“The newly won contract is not only a testament to our ability to deliver innovative, scalable and enterprise solutions but also a reflection of the strong partnerships we foster with our clients. We are humbled by the trust they place in us, and we are dedicated to exceeding their expectations at every turn,” Komo chief revenue officer, Niel Isdale said.
The Seven Network appointment comes on the back of a year of rapid growth that has seen Komo expand operations to the US, introduce a loyalty offering, and secure significant new business wins and growth in the platform’s user base of brands and agencies that include Heineken, Foxtel Group, Accor Group, M&C Saatchi, Goodman Fielder, Williams F1, San Churro, Football Australia, Commonwealth Games and JLL as marketers increasingly seek to engage and retain audiences through branded, interactive content and gamified experiences.
Source: Extollo
